As the global beauty market has grown to US$34.5 billion in 2018, according to market research and consulting firm Future Market Insights, more brands have sought to stand out among the crowd to gain market share. Taiwanese beauty brand O’right has stepped in to capitalize on the trend for eco-friendly products.
The green beauty brand plans to invest about US$2.5 million to open three such stores in Tokyo in the fourth quarter of 2019. It would be the first Taiwanese beauty brand to open a physical store in the country. The company has already set its sights on Europe following the store openings in Japan, according to UDN.
O’right opened its first retail outlet in Da’an District, Taipei. The store is the first to have signs made from discarded clothes and an entire storefront produced from recycled plastic. The company’s second shop on Da’an Road has a storefront made from 416 pieces of recycled T-shirts and 175 kg of recycled plastic. The company currently has 18 concept stores in Taiwan, according to its website.
The company said that about 50% of its customers in Taiwan are tourists, and Japanese account for 40% of the tourist shoppers. The brand has even attracted the attention of Japanese media. The company hopes that its new stores in Japan can capitalize on local interest in the brand as well as the influx of tourists for the 2020 Summer Olympics.
O’right’s store concept incorporates experiential shopping. The shop has QR codes to help shoppers navigate through the products. It also has a wastewater recycling system to provide consumers with piece of mind that they’re not being wasteful with resources.