Taiwan Convenience Store Revenue Grows in November

convenience store
Photo by Solomon203 via Wikimedia Commons

The revenue of 7-Eleven (統一超商) grew 1.97% year-on-year to NT$17.65 billion (US$588 million) in November, CNA reported. Revenue for the first 11 months of 2017 totaled NT$201.88 billion, up 2.29% from the same period in 2016.

FamilyMart reported NT$5.2 billion in revenue in November, up 6.39% year-on-year, with revenue in the first 11 months of 2017 increasing 6.28% over the same period last year to NT$58.947 billion. The company said that fresh produce and hot food have increased sales. Read-made meal sales have increased 40% since last year.

Uni-President Enterprises Corp., the parent company of 7-Eleven, said that the convenience store industry has grown steadily in recent years with a focus on fresh food. The fresh meals, which have attracted younger consumers, have pushed overall growth in the industry to about 10%.

In addition, coffee offerings at the convenience stores have helped drive growth recently. 7-Eleven recently launched a promotional milk tea “森永牛奶糖奶茶,” with a limited supply of only 800,000 cups for one month, to attract customers. This was compounded by the store’s “i-Sharing World Snack Awards” (愛Sharing世界零食大賞) offerings.

Uni-President said that it continues to expand its 7-Eleven brand overseas. In the Philippines, the company has expanded to 2,218 stores. It’s sales were boosted by healthcare products in US stores and promotions at MUJI.

FamilyMart’s Let’s Café has entered its fourth-quarter peak season with sales increasing 20% over the same period last year. The company plans to increase sales further with Christmas and New Year holiday offerings.

7-Eleven also announced its partnership with Cathay United Bank starting New Year’s Day, UDN reported. 1,700 stores will accept Cathay United’s payment services, similar to Apple Pay and Samsung Pay. For the month of January, customers who spend NT$500 at 7-Eleven will receive a NT$50 discount when using Cathay United’s service.

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