McDonald’s Taiwan announced plans to launch its own stored-value cards that include incentives to make purchases at the fast-food chain easier for customers. It will also help McDonald’s capitalize on Taiwan’s NT$5 billion per year IC card industry.
McDonald’s will offer two card styles for customers with the minimum value of NT$100 starting on June 27, Apple Daily reported.
Customers will also earn loyalty points with each purchase, which can be exchanged for food at the restaurants. For every NT$10 spent, customers will earn 1 point. For example, 20 points will allow customers to purchase a small order of hash browns or an ice cream. Customers who download the McDonald’s news app and connect their card to it will earn a 100-point bonus. 50 points can be exchanged for items ranging from NT$48 to NT$52.
McDonald’s Taiwan said that, according to statistics, almost 70% of Taiwanese residents under the age of 44 prefer to use non-cash payments. The company expects to issue 350,000 stored-value cards in the first three months.