Taipei-based vehicle manufacturer China Motor Corp. (CMC, 中華汽車) plans to gain market share from competitor Gogoro as the company is launching upgraded versions of its emoving and emoving Super electric scooters. It has a long way to go to compete with market leader Gogoro, which holds a 98% share of Taiwan’s electric vehicle market.
Unlike its competitor, CMC’s emoving scooters can be recharged with the battery still installed in the scooter, eliminating the need to locate a battery exchange. The company currently offers five emoving scooter models for consumers in Taiwan. The company plans to launch a 125cc scooter in July, Apple Daily reported.
The company said that its upgraded and new models will focus on appearance, power, and smart technology. The new systems that the vehicle manufacturer uses will reportedly improve battery efficiency and safety. The new scooters have upgraded LED headlights to improve driver vision at night. The new model will also weight 68 kg (150 lbs).
China Motor Corp. targets a sales volume of 18,000 emoving scooters in 2019, a 70% increase from last year’s 1329 electric scooters sold. It hopes to achieve its target despite Taiwan already exhausting its full-year budget for electric vehicle subsidies in April. Last year, 78,000 electric vehicles were sold in Taiwan, and another 32,170 had been sold as of April 27, 2019.
The price of the emoving scooters starts at NT$21,300 (US$678); The emoving Super starts at NT$32,500. The company is also running a promotion for customers to receive a Dyson Supersonic hair dryer, which retails for over NT$14,000, in a lucky draw.