Sales of Apple’s iPhone X slipped in December, although sales overall since its launch were considered successful. While November sales reached 110,000 units, they fell to 79,000 in December. Apple phones broke the 7 million mark in sales last year in Taiwan, Apple Daily reported.
While sales in Taiwan have performed well, worldwide sales of the iPhone X and iPhone 8 have not met expectations. KGI analyst Kuo Ming-chi (郭明錤) said that the iPhone X may become the shortest-lived model, Wen Wei Po reported.
Overall, phone sales in Taiwan fell 5.5% month-on-month in December to 614,000 units. Analysts expressed surprise that the Nokia 3310 entered the top 10 in sales in the month. The phone is an updated version of the old popular phone that was first launched in September 2000.
In terms of market share in December, Apple accounted for 30.6%, with Samsung holding 17.5%, and Asustek 9.2%. Chinese phone maker OPPO has been growing popular in Taiwan and now holds an 8.6% share of the market. They were followed by Sony with 7.5%, HTC with 7.4%, Nokia with 3.2%, Huawei with 2.7% and Xiaomi with 2.4%.
In terms of total sales volume in the month, Apple topped the list with a 64.1% share of the market, followed by Samsung with 12.3%, and OPPO with 5.3%. HTC came in fifth with a 4.6% share and Nokia was ninth with 0.6%.
By phone model, the market share in the month was led by Apple’s iPhone X 256G with 6.8%, iPhone X 64G with 6.1%, and iPhone 8 Plus with 64G 5.6%. The OPPO R11S 64G was fourth with 4.6%, followed by the Samsung J7 PRIME with 3.9%, Samsung Note 8 with 3.5%, and iPhone 8 64G with 3.3%. The Nokia 3310 3G version held a 1.8% share of the market in the month. The updated Nokia phone has sold more than 17,000 units in Taiwan since its relaunch.
Taiwan has the highest smartphone penetration rate in Asia Pacific with 73.4%, according to eMarketer estimates.